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Privacy Policy

By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser).

This Privacy Policy explains how New Flag UK Ltd ('We/Us/Our') collect, store and use your personal data when you browse and use (the 'Website'), and when you provide us with your personal data. Please read this Privacy Policy carefully.

By accessing, browsing or otherwise using the Website you confirm that you have read, understood and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website.

New Flag UK Ltd is a company registered in England and Wales (company number: 10108663) at 42 Murrell Green Business Park, Hook, Hampshire, RG27 9GR 

We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal data in accordance with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2011.

We may hold information about you, including but not limited to, when you:

  • Purchase products through the Website, over the phone, or by e-mail
  • Enter competitions, prize draws or promotions
  • Sign up to marketing/newsletters by e-mail or post
  • Information you provide to us on registration through the Website, subscribing to any of our services or on request of further services
  • If you contact us for any reason, we may keep a record of that correspondence.
  • Information we collect using cookies stored on your device.
  • Your IP Address
  • Details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.
  • Information provided to us by other companies who have obtained your permission to share information about you.

Information we request and hold includes but is not limited to:

  • Your name
  • Email addresses
  • Telephone number
  • Postal/Billing Addresses
  • Your company information
  • Passwords
  • Browsing and shopping activities
  • Your queries

We, or a third party acting on our behalf, may use the personal data you provide us in the following manner:

  • To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions such as competitions and prize draws.
  • To monitor and improve the services and the Website
  • To manage your marketing preferences.
  • To contact you if there is a query regarding your order.
  • To verify your identity.
  • In certain circumstances to process your order and to verify your identity, we may call your provided telephone number or e-mail your provided e-mail address to perform security checks and to request that you verify certain information.
  • Market research purposes
  • To enable us to comply with any legal or regulatory requirements.
  • In the detection and prevention of fraud or other crimes.
  • To assist with any of your queries.
  • For research, analysis, legal, accounting, administrative, testing, monitoring and for our business operations.
  • To provide an e-Receipt for a purchase.

Unless you have not contested to, we may use your personal data in the following manner:

  • To occasionally inform you by post, e-mail or phone of products, services, promotions and special offers.

We may disclose personal data to third parties in the following manner:

  • To administer your account and to disclose your details to our third party service providers for the purpose of processing and fulfilment of your order.
  • We may pass your personal data to other companies to support our business operations, and/or audit purposes.
  • We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body.
  • We may pass on non-personal aggregated information about sales and website usage to reputable organisations for research or analysis purposes only.
  • We may disclose your personal information to any member of the New Flag UK Ltd Group of Companies, which means our subsidiaries, our ultimate holding company and its subsidiaries.
  • We may pass your information to third parties to fulfil and/or dispatch your orders. The third-party provider may send marketing material within the parcel or by post after fulfilment of your order.
  • We may disclose your information to any successors of our business for them to use for the purposes set out in this Privacy Policy, and/or as part of any business or asset sale carried out.

We use Stripe to collect and process transaction information.


Email Marketing
You may opt out from any email marketing by using the unsubscribe links at the bottom of the marketing emails.

Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud.

New Flag UK Ltd will only ask you to send personal details by e-mail if it is responding to a query you have sent and these details are needed to answer your query properly.

New Flag UK Ltd will never ask you to send any personal details by e-mail unless you have contacted New Flag UK Ltd first. If you have not contacted New Flag UK Ltd, please ignore any e-mail claiming to be from New Flag UK Ltd which asks for personal details, and let us know about it by contacting [email protected]

If New Flag UK Ltd ever requires your personal information other than when you have already contacted New Flag UK Ltd with a query, for security reasons we will ask you to give us a call.

Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.  Further information about Google’s privacy policy may be obtained from

Social Plugins
On our website, New Flag uses the following plug-ins for social networks on other websites or third-party services:
- Facebook
- Google+
- Twitter

These forward the IP address of the user to the servers of the respective provider. If the user is also logged in to the corresponding network with the browser, which is used for this page, the name of the account is also forwarded. New Flag is not aware of the collected data and its use.

Further information on the use of the personal data collected by these plugins is available by the providers:

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